By Eric Akasa
Through a gum
disease awareness campaign, research based pharmaceutical and healthcare company
GlaxoSmithKline has launched Parodontax Daily fluoride in Kenya. The product is
a tried and tested toothpaste with a long and well established history of 75
years of protecting gum health by helping to stop bleeding gums.
The
fluoride toothpaste contains sodium bicarbonate and 6 natural extracts: Rhatany,
peppermint, chamomile, myrrh, sage and Echinacea. It also contains fluoride to
prevent caries and is recommended to be used twice daily everyday to keep gums
and teach healthy.
Studies
show that 1in 3 people suffer from gum problems and the incidence is on the
increase. Bleeding gums is the most common symptom of gum disease but it is
often ignored by sufferers who instead find a way of coping with it.
“If
you hare bleeding gums, you will notice traces of blood in your toothpaste when
brushing your teeth. We seek to make consumers with bleeding gums aware that
they have an issue. Bleeding gums is usually the first sign of gum disease
which if not treated could eventually lead to tooth loss.” Notes Zippy Kalia
GSK consumer healthcare group product manager for oral health.
She also urged healthcare provides to ensure
that patients do not ignore the “red alert” of bleeding and inflammation of their
gums and to inform them about the long term implications of gingivitis which
could lead to irresponsible gum disease and tooth loss.
GSK is targeting growth in the Oral Care Market
share with the launch of Oral care products for various target masses. The company
recently also launched launch Aquafresh ultimate which is superior toothpaste
that delivers whole tooth protection, both above and below the gum line
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