By Eric Akasa
To further demonstrate its commitment to
Kenyan consumers, yuMobile has created a unique Insurance scheme that gives a
life and disability insurance cover for yuMobile pre-pay subscribers.
Dubbed “yuCover”, this product offering
is underwritten by Jubilee Insurance and powered by Micro Ensure. This product rewards yuMobile subscribers
with a renewable monthly life and disability cover based on the amount of
airtime re-charged each month. As an introductory offer, yuMobile is extending
this Insurance for free up to 31st October 2012(after which a
nominal fee is applicable).
Subscribers can qualify for this insurance by topping up as little as Kes.100
of airtime each month and as they increase their monthly top-up, they earn more
insurance cover – with, up to a maximum of Kes.60,000 of insurance cover, per
month. YuCover becomes active on the first day of month following registration
and basis of cumulative Recharge done by the subscriber in the previous month.
According to Mr Patrick Tumbo CEO Jubilee
Insurance Kenya,
the product is in line with Jubilee’s campaign to grow micro insurance. “This
partnership plays a big role in delivering insurance to millions of Kenyans who
use the mobile phone, and compliments Jubilee’s plans to make use of technology
to reach the uninsured. YuCover ushers in a new era of insurance in Kenya, and
as the leading insurance company in Kenya, Uganda and Tanzania, and in East
Africa, Jubilee is committed to providing insurance protection to every
Kenyan”.
“Just
as we have made mobile calling accessible to many with our free calls all day
and night, we are taking insurance to those who have never been able to afford insurance.
By offering insurance, we are offering a superior telecom experience to the
yuMobile community with real value and peace of mind to our customers.” says Madhur
Taneja yuMobile Country Manager.
“A first in Kenya,
yuCover promises to change the face of insurance in the country,” comments Kate
Waiganjo, Country Manager of Micro Ensure Kenya. “Insurance has traditionally
been exclusively for the elite – but now with yuCover, all Kenyans can, for the
first time, benefit from the protection of insurance and from the comfort of
their phones. Micro Ensure is committed
to providing affordable and convenient insurance options for Kenyans with a
target of serving at least 1 million lives by 2015.”She adds.
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