By Eric Akasa
Nokia
Thursday announced the launch of the “Don’t Break the Beat” campaign across
East Africa. The campaign, linked to the Nokia Asha range of mobile phones,
centres on a competition to find the definitive rapper, also known as a cypher,
among the youth in East Africa.
The search will be conducted in
cities and towns across Kenya, Uganda and Tanzania, with a number of auditions
and elimination rounds in each country to determine the national finalists.
This will culminate in early September with the East Africa battle to determine
the overall champion who walks away with the title and a whopping 250,000
Kenyan Shillings.
“The youth in East Africa are all
about self-expression and the freedom to share their unique style,” says Angela
Githuthu, Marketing Activation Manager Nokia East Africa. “The Nokia Asha range
of mobile phones is designed specifically for these consumers, offering freedom
of choice in design, form factor, colour and price; but not compromising on
features that the youth demand such as integrated social networking, access to
thousands of apps and entertainment.” She adds
“ We are bringing these devices to
market through the Don’t Break the Beat campaign which marries the youth’s
desire for individuality expressed through music, and the wish to have phones
that are almost an extension of themselves.” Points out Githuthu.
As part of this campaign, Nokia will
also extend the current Nokia Asha family range with two new mobile phones –
the Nokia Asha 202 and Nokia Asha 305 for the local market. This builds on
Nokia’s commitment to connect consumers to smarter mobile phones that offer
modern, attractive designs, a range of practical and fun features, and services
that extend the value of the phone with access to information and
entertainment.
Nokia Asha 202
The Nokia Asha 202 is great for
consumers that value dual-SIM capability on their phones. In addition to using
Easy-Swap technology, the Asha 202 has a 2.4-inch touchscreen and alphanumeric
keypad that allows the consumer the best of both worlds. Users are assured of
an enjoyable multimedia experience, thanks to a high performing loudspeaker,
enhanced stereo FM radio and ringtone tuning. The Nokia Asha 202 is available
now in East Africa at an estimated retail price of:
Kenya – KES 6,250
Uganda – UGX 230,000
Tanzania – TSHS 145,000
Nokia Asha 305
The Nokia Asha 305 is the first full
touch Asha device and features a major update of the Nokia Browser, which uses
cloud technology to reduce data usage by up to 90%. The benefits are numerous: web
pages will load faster, battery life is improved and mobile Internet access is
much more affordable. Another great consumer benefit is that the Asha 305 comes
with 40 Electronic Art games that consumers can download and keep forever.
Games like Tetris®, Bejeweled®, Need for Speed™ and
many more are at your fingertips.
The Nokia Asha 305 will be available
in East Africa towards the end of July at an estimated retail price of:
Kenya – KES 7,700
Uganda – UGX 270,000
Tanzania – TSHS 170,000
To find out more about Nokia Don’t
Break the Beat, go to:
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